Elizabeth (Liz) Huth-Helriegel
Business Development Director of Cleaning Products
Liz’s nearly two decades of experience in the personal care and cleaning industries drive Soane Materials’ mission to develop plant-based, biodegradable alternatives to petrochemicals and plastics. Her expertise supports the company’s efforts to create innovative products while partnering with leading manufacturers and brand owners to bring sustainable solutions to market. With a strong background in product management, sales, and marketing, Liz’s strategic leadership and proven ability to expand markets will be key to accelerating Soane Materials’ growth and innovation in the consumer cleaning products sector.
She most recently served as Industry Market Manager at Brenntag, where she managed top vendors for the Personal Care and HI&I (CARE) teams. Her tenure was marked by consistent year-over-year growth, driven by supply chain optimization projects, targeted marketing campaigns, and international collaborations. She also spearheaded cross-industry initiatives and digital transformation efforts that strengthened supplier relationships and enhanced operational efficiencies. Prior to Brenntag, Liz held key roles at Clariant, Univar Solutions, Stepan, and Nouryon, further solidifying her expertise in ingredient solutions and market strategy.
"I joined Soane Materials because of their commitment to innovation and sustainability, which will position them as a disruptor in the market. The strong customer focus gave me confidence in their ability to develop and deliver solutions that truly align with market needs now and in the future.” -- Liz Huth-Helriegel